Opening doors, reading menus, pushing trolleys, filling the car up with fuel, exchanging cash, or turning on a light switch are just a handful of the hundreds, if not thousands, of times we use touch in our daily lives. The health concerns that are bringing all of these daily touch points from subconscious routine to front of mind awareness have become a stimulus for creativity and innovation in many companies.
The transportation, retail and hospitality industries appear to be leading the charge to transformation. Each is developing innovative technology based solutions for the touch conundrum.
