The Service
Total Experience (TX) challenges organisations to think about the whole customer experience rather than separating Customer Experience (CX), Multi-Experience (MX), Employee Experience (EX), and User Experience (UX) into unconnected silos.
Successful TX requires companies to build strategy, technology capability, and innovation frameworks holistically, specifically at the points where experiences intersect. Instead of planning, implementing, and measuring these different functions in silos, we enable forward-thinking organisations to bring them together, coordinating each function’s underlying activities with the activities of the others.