We’ve all seen them and absentmindedly clicked “OK” or “Accept” on them to get them out of the path of whatever our digital objective may be. Individuals and companies depend and rely on those “OK” or “Accept” clicks as a very viable, and low cost, revenue streams. The idea of using the word “COOKIE” is marketing genius! After all, what’s more tastily innocuous than a cookie. In reality, digital cookies are a license to use and sell your data and we allow them to take the data without questioning what they’ll do with it. And, it’s all perfectly legal because you have signed a contract allowing free use of your data every time you click “OK” or “Accept”. Most of us would think twice before signing such a contract if it were called a “license” or a “personal data contract”. But COOKIE is a soft, memory-laden, and passive sounding word. So, we agree.