We’ve all seen them and absentmindedly clicked “OK” or “Accept” on them to get them out of the path of whatever our digital objective may be. Individuals and companies depend and rely on those “OK” or “Accept” clicks as a very viable, and low cost, revenue streams. The idea of using the word “COOKIE” is marketing genius! After all, what’s more tastily innocuous than a cookie. In reality, digital cookies are a license to use and sell your data and we allow them to take the data without questioning what they’ll do with it. And, it’s all perfectly legal because you have signed a contract allowing free use of your data every time you click “OK” or “Accept”. Most of us would think twice before signing such a contract if it were called a “license” or a “personal data contract”. But COOKIE is a soft, memory-laden, and passive sounding word. So, we agree.
News
Getting The Lid Back On The Cookie Jar
Chocolate Chip, Oatmeal Raisin, or grandma’s special Butter Cookies… they all taste good, and just one more always seems like a good idea but they’re not necessarily high on the health food list. There are other cookies, however, which are not only unhealthy, they can be downright dangerous.
June 3 2021

